|The explosion of smartphone applications and the rise of connected objects have led to the increasingly wide-reaching and precise collection of user data.|
MAGUSH OFFERS SOLUTIONS IN THE FORM OF SERVICES (PRIVACY AS A SERVICE) TO GUARANTEE CONFIDENTIALITY OF PERSONAL DATA.
Loss of trust: a risk for brands
Abuse of data has made users wary and creates a real risk for brands. Connected object operators and smartphone application providers must consider consumer expectations and offer their customers ways to feel protected. Restoring trust will help companies gain customer loyalty and higher customer satisfaction.
Confidentiality vs. service
In this era of customization, completely halting any collection of personal data would limit the services offered to users. A balance between mass collection of data and the level of service expected is key. Magush offers methods and tools to help you maintain your service while protecting users’ personal data.
Beyond customer relations, regulations such as the European Union General Data Protection Regulation (GDPR) heavily sanction infractions of the precise and demanding rules on personal data use (privacy by design, minimization, DPOs, etc.). Meanwhile, complying with this legislation is becoming increasingly complicated for companies that are not equipped to respond to this kind of demand..
DataRespect offers companies a personal data administration solution in compliance with local legislation.
Analytics and data mining
Today, analytics are so powerful that refined data can provide access to new levels of data sensitivity. This makes it possible to access personal information of which users themselves may not even be aware. Some techniques make it possible to isolate data to prevent them from being cross-referenced.
Benevolence as a promise
Magush and its product DataRespect help companies convey a feeling of benevolence to their customers. Our tools make it possible to reestablish trust and reassure users, who know what data they are providing, under what conditions, and for what purpose.